MARKETING RESEARCH

Key to Project Information on Research Studies

  • Title of Research Study
  • Client(s)/ Partner(s)
  • Start Date, Duration & Status of the Project
  • Output(s) of Project

Note: Marketing research projects were carried out under Raasta Marketing Research (Private) Limited (RMR) a marketing research unit within its sister company, Raasta Development Consultants (RDC).

Evaluation of South Asian Earthquake Programme of ICCO/Kerk-in-Actie
ICCO/Kerk-in-Actie
Mar 2009
Output
Niazi N
An Evaluation Report of South Asian Earthquake Programme

Evaluation of the UNICEF Earthquake Programme in AJK and NWFP
UNICEF
Aug 2008
Output
Niazi N
An Evaluation of the UNICEF Earthquake Programme (Education, Health, Water & Sanitation and Child Protection sectors)

Assessment of Programme in District Matiari
Sindh Devolved Social Services Program (SDSSP) GoS
Jul-Oct 2008
Output
Niazi Z
Pilot SDSSP Investment Assessment Report – District Matiari (Health, Education, Water Supply and Sanitation)

Karachi Mega City Sustainable Development Programme
ADB/City District Government of Karachi
May-June 2007
Output
Kamal S, Niazi Z, Hashmi K, Kumar A, Atif S
Karachi Mega City Sustainable Development Programme: Improvement of Services to the Public Multi-Stakeholder Consultations on Four Sector Roadmaps

Creating Assets for Rural Women
Thar Rural Development Programme /Rural Support Network
June - Dec 2007
Output
Kamal S, Niazi Z, Ali S S, Kumar A
Assessing the Impact of Creating Assets for Rural Women (CARW)

Evaluation of Thar-Deep Rural Development Programme
TRDP
May 2006
Output
Niazi Z
Mid Term Evaluation of Thar-Deep Rural Development Programme

Lifebuoy Endorsement and Bandana
Unilever Pakistan
Aug 2005
Output
Niazi Z
Lifebuoy Endorsement and Bandana - A Qualitative Study
 
A Behavioral Risks Baseline Survey: Male Sex Workers, Transgendered People, Female Sex Workers in Rawalpindi, Multan and Larkana
Family Health International Pakistan (FHIP)
July 2005
Output
Niazi N, Khan M S, Ali S, Bokari J

  • Volume I - Behavioral Surveillance Study on Sex Workers: Baseline Survey Report
  • Volume II - Behavioral Surveillance Study for Sex Workers: Baseline Survey Data

Trade Study
Unilever
May-Jun 2005
Output
Niazi Z
Trade Study Report

A Qualitative Study on Sunsilk 21st Century Women
Unilever Pakistan
Feb 2005
Output
Niazi Z, Ali SS, Hashmi K
Report: Sunsilk 21st Century Women Study

OXFAM- Balochistan Study
OXFAM
Mar 2005
Output
Niazi Z, Khan, M S

  • We Can End Honour Killing, Baseline Evaluation Report Briefing Pack for Change-makers
  • Case Study Document for Communities

Unilever-Lifebuoy Study
Unilever Pakistan
Feb 2005
Output
Niazi Z, Ali SS
Report: Lifebuoy Germ Fighters Study

Evaluation of PALM foundation, Sri Lanka
NOVIB
Mar 2004
Output
Niazi Z, Sinnathamby M
From Vision to Empowerment-An Assessment of Palm Foundation

Policy Assessment of the United Nations World Food Programme (WFP)
EU/EC
May-Jun 2004
Output
Niazi Z
Policy Assessment of the United Nations World Food Programme (WFP); part of a larger assessment of WFP in 7 countries of the world by a consortium of five European consulting firms led by ECO

Fact Finding Mission for Mobilization of Grassroots Stakeholder for Pro-Poor Service Delivery (Sindh)
ADB, Manila
July 2004
Output
Niazi Z
Mobilization of Grassroots Stakeholder for Pro-Poor Service Delivery (Sindh)

Northern Areas Education Project Gender Evaluation
British Council
Dec 2003
Output
Niazi Z

  • Northern Areas Education Project, Gender Issues and Strategies
  • Northern Areas Education Project, Interim Evaluation Report
  • Northern Areas Education Project, Final Evaluation Report on Gender Issues

The Devolved Social Services Programme
Asian Development Bank
May 2003
Output
Niazi Z
Poverty and Social Analysis

Sindh Reforms Programme; Services for Third Party Validation (Health)
Department of Health, Government of Sindh
July 2003
Output
Niazi Z, Khan M S, Hashmi K
Sindh Reforms Programme; Services for Third Party Validation (Health) PHRD TF080506: Prioritization of Newly Constructed and Under Constructed Primary Health Care Facilities for Operationalization

Evaluation of AFWCS
Interchurch Organization for Development Co-operation (ICCO)
Apr 2003
Output
Niazi Z
Evaluation of Academy for Female Community Workers-AFWCS

Evaluation of the Civil Society Human and Institutional Development Programme (CHIP)
SDC
Dec 2003
Output
Niazi Z, Bokhari J, Tahseen M, Bruinsma J
External Evaluation of  the Civil Society Human and Institutional Development Programme (CHIP) Phase 1 July 2001-June 2004

Annual Reviewfor the research publication of Social Policy and Development Center (SPDC)
Social Policy and Development Center (SPDC)
Jul-Nov 2003
Output
Niazi Z
Annual Review- for contributing a chapter on Primary Education in Pakistan

UNICEF- Protection Assessment Among Refugee and Host Community Children Living in Karachi
UNICEF
April 2003
Output
Nizai Z, Khan M S, Channa I, Kumar A, Niazi A K
Assessment Report, “Protection Assessment among Refugee and Host Community Children Living in Karachi”

A brochure of Save Gutter Baghicha
Shehri-CBE
Dec 2003
Output
Niazi Z, Niazi A, Bano N
Save Gutter Baghicha (a printed brochure)

Design and Development of BCC Material for PAVHNA (Urdu and English)
PAVHNA
Feb 2003
Output
Niazi Z
Courage to Challenge and Change (a printed documentation of case studies)

Common Wealth Education Fund (CEF)
Action Aid, Oxfam and Save the Children UK
Jan 2003
Output
Niazi Z, Khan M S
Report of Consultation Workshops

Evaluation of Vaharai Integrated Rural Development Project (EDH)
Helviotas/NOVIB
May 2001 - May 2002
Output
Niazi Z & Jeyaram S
Evaluation of Vaharai Integrated Rural Development Project (EDH)

“Sathi” Study
Social Marketing Pakistan (SMP)
July 2002
Output
Niazi Z & Faruque J
Report: Sathi Study

Dream Understanding Social Belongliness
Unilever Pakistan
Feb 2002
Output
Niazi Z, Ali SS
The report is in two volumes:

  • Volume I: Main Report
  • Volume II: Annexes

Privatization in Basic Education
Save the Children Fund (SCF)
June 2002
Output
Niazi Z & Hameed S
Privatization in Basic Education - Pakistan Case Study

EC/UNFPA Strengthening Health RAS/98/P29 – Strengthening NGO Capacity and Linkages to RH Services & Information Project
World Population Foundation
Jan 2002
Output
Niazi Z
EC/UNFPA Strengthening Health RAS/98/P29 – Strengthening NGO Capacity and Linkages to RH Services & Information Project: External Evaluation Report

Documentation of UNICEF’s Advocacy and Social Mobilization Strategies and Survey of Stakeholders
UNICEF
Feb 2002
Output
Kamal S & Niazi Z
Documentation of UNICEF’s Advocacy and Social Mobilization Strategies and Survey of Stakeholders

  • Volume I: Main Report
  • Volume II: Responses of UNICEF Staff and Stakeholders
  • Volume III: Desk Review and Case Studies
  • Volume IV: Annexes

Working Women Organization Pre-Finance Assessment
Interchurch Organization for Development Co-operation (ICCO)
Jan2002
Output
Niazi Z
The report is in two sections:

  • Section I - Findings from the organizational, management and financial capacities of WWO.
  • Section II - An assessment of WWO’s potential to deliver the ICCO proposal

Assessment of Adult Basic Education Society (ABES)
Interchurch Organization for Development Co-operation (ICCO),
June 2001
Output
Niazi Z, Ali S S
A comprehensive report consisting of four sections

  • Section 1: Introduction
  • Section 2: Programme Review
  • Section 3: Organizational Assessment
  • Section 4: Recommendations

Taraqee Trust
Agha Khan Foundation Pakistan (AKF)
Oct 2001
Output
Niazi Z, Ali S S & Channa I A
Institutional Assessment of Taraqee Trust

  • Volume 1: Institutional Assessment of Taraqee Trust
  • Volume 2: Institutional Strengthening of Taraqee Trust, (A Three Year Funding Proposal)

Reporting on Knowledge and Attitude on Use of Multivitamins
Social Marketing Pakistan Limited (SMP)
Oct 2000
Output
Report, “Knowledge and Attitude on Use of Multivitamins”

MSS/ Pakistan Household Survey on Reproductive Health, Phase-I & II
University of Southampton/Marie Stopes Society (MSS)
Jun 2000        
Output
Kamal S, Khan M S, Hashmi K, Channa I, Baig R, Ghori S

  • SPSS output of qualitative data
  • Ethnograph output of qualitative data

Evaluation of GS-III (Pharmacists) and GS IV (LHVs) Programme

Social Marketing Pakistan Limited (SMP)
Jun 2000
Output
Kamal S, Khan M S, Hashmi K, Channa I, Baig R

  • Volume 1: Main Report (GS III, Pharmacists)
  • Volume 2: Main Report (GS IV, LHVs)
  • Volume 3: Annexures

Qualitative Culinary Study in Pakistan
Lever Brothers Pakistan Limited (LBPL)
June 2000
Output
Niazi Z, Siddiqui U, Faruque J, Hashmi K, Zaman Y, Mobeen A, Channa I  

  • Report, “Qualitative Culinary Study in Pakistan”
  • Multi Media Presentation
  • Video cassettes of cooking observations

Pre-testing of TV Concepts for Multi-load (Two Moving Story Boards) on IUD for TV Campaign
Social Marketing Pakistan Limited (SMP)
Apr 2000
Output
Kamal S, Ali S S, Farooq J
Report, “Pre-testing of Creative Concepts for TV (Multi-Load)”

Logo Pre-testing for Iron and Multivitamin Products
Social Marketing Pakistan Limited (SMP)
May 2000
Output
Kamal S, Khan M S, Farooq J

Report, “Logo Pre-testing of Iron + Multivitamins”

Pre-testing of Creative Concepts (Three Moving Story Boards) on Hormonal Products for TV Campaign
Social Marketing Pakistan Limited (SMP)
Dec 1999
Output
Kamal S, Ali S S, Farooq J
Report, “Pre-testing of Creative Concepts for Television, (Three Moving Story Boards)”
               
Marie Stopes Society (MSS): Human Resource Consultancy
Marie Stopes Society (MSS)
Jan 1999
Output
Kamal S, Niazi Z
Report, “Review of Human Resource Packages for Marie Stopes Society”